Spencer Pelzel

Salesforce Certified Administrator

Salesforce Certified User Experience Designer

Salesforce Administrator for 100+ users Salesforce Enterprise Edition instance.

Collaborated closely with multiple Salesforce RevOps teammates to create scalable solutions for individual departments and company-wide efforts.

Defined standards for back end and front end for all UX development, including naming conventions, flow screen appearance, and error handling.

Performed regular Data Audits and reduced the number of SFDC fields by 25%.

Managed multiple projects and deadlines utilizing Jira through weekly sprints.

Utilized Copado and Dev environments to manage testing and deployment of changes.

Reimagine existing process builders and flows for optimal future-proofing utilizing best practices.

Analyzed and proposed ways to cut down click conversions by 50%.

Built key Lightning Components to standardize user experience across Salesforce Lightning Pages and Screen Flows.

Updated with end-users and stakeholders to ensure needs are being met while the projects are being developed.

Shadowed end users and performed discoveries to find new process improvements and drive team efficiency.

Assisted with escalated end-user support and defined and managed the "Known Issues" process for the full Salesforce support team.

Investigated incidents to determine root causes and develop processes and mitigation plans to prevent them in the future.

Work with customers to ensure successful Istation implementations.

Track usage, progress, and reports in order to consult with campuses and districts to ensure usage fidelity.

Work with educators of all levels to establish and maintain relationships by answering questions through outgoing calls, program walkthroughs, data consultations, and emails.

Create documentation and presentations as need.

Troubleshoot customer issues and find creative solutions.

Interviewed, hired, trained, and coached a team of 6 Sales Development Representatives in order to consistently set high-quality meetings with educators.

Evaluated the existing Sales Development process and implemented changes that provided better-qualified leads while being more efficient and allowing the team to exceed SQL goals.

Increased the SDR Teams’ Closed Won New Business sales by $385,000 over last year.

Worked with the upper management team to establish updated processes and metrics to support the Sales Development, Inside AE, Outside AE, Retention, Operations, and Marketing teams.

Managed the database for the team’s territories and performed basic administration and cleanup procedures.

Worked closely with Territory Managers and Account Executives to develop targeted lists, call strategies, and messaging to drive opportunities for new business.

Generated $1.1 million dollars in New Business via prospecting campaigns and phone outreach.

Accurately documented all the campaign execution and lead/opportunity management activities into Salesforce.

Created custom workflows, dashboards and processes to ensure proper pipeline management in Salesforce.

Implemented SEMrush and applied SEO best-practices to fix over 13,000 issues on Istation.com and subdomains.

Provided Marketing with content optimization on Blogs, Landing Pages, and Pillar Pages.

Boosted organic search web traffic by 16.5% of all users, 15.5% of new users, and 40% to all non-current customer landing pages over last year’s traffic.

Worked closely with Sales & Marketing Managers on various projects in support of accomplishing sales goals.

Executed an established daily cadence of prospecting and conversations to qualify leads and create new Sales Qualified Opportunities.

Consult College, High School, and Middle School representatives to determine the design needs and budget of the schools.

Accurately tracked customer and company objectives, cost, and completion timelines into Salesforce.

Design or Redesign logos to meet factory sewing standards to put on cheerleading garment patterns.

Close design sales based on pricing for Lettering Costs, Sewing Costs, and Material Costs.

Led the user experience strategy for multiple projects, including user research, UI design, content strategy, and graphic design for Georgeco and its sister companies.

Successfully implemented an e-commerce site to produce an additional $400,000 a month in revenue.

Collaborated with the General Managers from all sister companies to establish marketing direction, promotions, and design concepts.

Managed all web content including digital graphics, email campaigns, SEO, and user profiles for the Dallas, Austin,

Michigan Barnsco branches and Erect-A-Line Branch.

Efficiently unleash cross-media information while maintaining timely delivery dates.

Researched trending key terms to maximize customer viewability while maintaining relative and quality content.

Tracked website ranking with Google Analytics and SEOmoz, while also managing email campaigns with Hubspot.

Ability to implement professional development programs and assist professional development specialists in progressive course planning for multiple workshops

Knowledge of hardware, software, digital tools/media, online courses and other technologies for use in an instruction and facilitation setting

Dynamic presenter with superior communication and interpersonal skills; Strong grasp of in-person presentation skills and web-based presentation skills

Experience performing sitewide SEO Audits and using the results to drive keyword research, internal and external link building, and landing page optimization initiatives

Ability to consistently develop sales skills, market understanding, product knowledge and customer approach to generate valuable and highly effective business processes

Excellent customer service skills; responsive, credible, consultative, knowledgeable

Strong facility with teamwork and an ability to learn and adapt quickly

Comfortable reviewing and analyzing various sales and marketing reports designed to convey progress made in improving efficiency results to exceed gross margin growth

Knowledge of the digital marketing landscape and consumer marketing and an ability to learn rapidly

Experience with intermediate HTML and CSS markup

Good collaboration skills for working with the sales and marketing team, a strong team member that enjoys winning in a team environment